This journal is a peer-reviewed and open-access journal that publishes original research articles. Its aim is to promote peer-reviewed media research in India, an open-access model of online publishing which adopts to maximize reach, access, readership and impact. Both theoretical papers and empirical studies are accepted. Manuscripts submitted to the journal for publication will be reviewed by at least two experts. Even though a quick review and publishing process will be employed, the care will be taken to ensure that quality is not compromised. Before submitting your manuscript, please ensure you carefully read and adhere to the submission guidelines.

The journal provides an opportunity to Indian scholars to share academic knowledge and more importantly broaden the scope of communication research in India. Quality assurance is provided by an elected Editorial Board and a privileged peer-review system.